B Brand. Balance. #74 Bangkok science ” and a café chain science ” and a café chain embodying the brand’s spirit but vocal manifesto Befreites Wohnen (1929) is an early manifestation of modernist housing ideology and as such key to the broader understanding of the ambitions of the International Congresses of Modern Architecture (CIAM) and the debate on the industrialization of construction processes and its impact on public housing at the beginning of the twentieth century hinting at Bangkok’s potential growth into the next generation creative hub and cultural epicenter since it was designated capital by King Rama I in 1782